Malabar Gold & Diamonds launched ZOUL on February 24, 2026, featuring lightweight natural diamond jewellery in 14KT and 18KT gold, priced from Rs 20,000, targeting everyday wear across global showrooms.

Limelight Lab Grown Diamonds opened a new retail store in Rohini, Delhi, in February 2026, expanding its NCR presence and strengthening distribution in response to growing consumer demand.

Limelight Lab Grown Diamonds launched its first Andhra Pradesh store in Visakhapatnam in February 2026, inaugurated by Union Minister Kinjarapu Rammohan Naidu, expanding retail presence across emerging South Indian markets.

Kalyan Jewellers has unveiled a Valentine’s Day jewellery edit featuring heart-inspired pendants, rings and bracelets, positioned as gifting options celebrating love, connection and self-expression across everyday wear categories.

Angara has enabled silver metal selection across eligible jewellery designs on its India website in January 2026, expanding consumer metal choices as price volatility drives demand for flexible fine jewellery options.

Limelight Lab Grown Diamonds opened its exclusive store in Coimbatore in January 2026, strengthening its South India network as the brand crossed 50 exclusive stores nationwide to expand lab-grown diamond retail access.

Palmonas’ latest campaign reflects how jewellery marketing is being reworked through narrative-led celebrity use, product-first communication, and lower entry price points, as brands align messaging with everyday consumption habits.

IIJS Bharat Signature 2026 sees selective demand, cautious capital deployment, and a clear move towards lightweight, lower-ticket jewellery, says Arpit Kala.

Over four days, IIJS Bharat Signature 2026 saw brisk business take place at JWCC; retailers focused on couture differentiation, lightweight gold, gemstone statements, and silver jewellery, reflecting evolving buying behaviour across daily-wear, bridal, and emerging categories.

Tanishq has appointed actor Ananya Panday as its brand face and announced the return of its Festival of Diamonds campaign, highlighting natural diamond jewellery assortments and promotional offers across stores and online platforms.

Bollywood actors Aamir Khan and Ranbir Kapoor have invested in luxury jewellery brand QWEEN, which is preparing to enter the Indian market with its first experiential stores in early 2026.

PC Totuka & Sons launches Pret Jewels by PC Totuka in 2026, introducing a Navratna-focused jewellery brand aimed at Middle East consumers, extending its offering into a new retail market.

Litestyle by PNG Jewellers has opened a 600 sq ft standalone store in Viman Nagar, Pune, expanding its local footprint to four stores and supporting PNG Jewellers’ multi-format retail growth.

DiAi Designs launched two lab-grown diamond collections on December 23 2025, across India, introducing non-flip tennis jewellery and cushion-cut designs to address wearability, gifting demand, and year-end retail season needs.